Mad Men and Social Media

Mad Men returns tonight for season 4, and even the characters are getting excited.

Joan Holloway is going through the office party menu. Don Draper is winding his watch. Peggy Olson is thinking about new clients. Betty Draper is primping for a reunion. How do I know all this? Twitter, of course. In one of the most brilliantly ironic twists in modern media marketing, AMCtv has embraced modern social media in order to promote its most successful period drama. The office may be stocked with IBM Selectric typewriters and dictaphones, but you can follow your favorite mad men characters on Twitter, and support their new business venture by "like"-ing them on Facebook. Could any of the creative people at Sterling Cooper Draper Price have conceived of something so far-fetched as the internet? Watch and see....

Comments

[Bobbie]

I've recently discovered your blog here, and wish I would have stumbled upon it much sooner! It's now and my

list, and I'll be back to read more very soon.